After 70 years of tearing up the world with efficiency, sensibility, and the Toyota Production System, Toyota for the first time ever has forecast an operating loss. Sounds bleak, but don’t forget they sold 7 million cars worldwide in the first 9 months of the year.
Toyota has a “zero layoffs” policy, which they embrace in an attempt to foster stability for employees, sometimes even to the detriment of the company’s bottom line.
The operating loss is expected to be $1.66billion, which compares to an operating profit fo $25.2 billion from a year ago.
To prepare for long-term growth, Toyota says they will invest in small cars and environmentally friendly technologies. Good luck to them, investing in R&D while business is down requires a ton of discipline.
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